Festivals & Exhibitions
Festivals & Exhibitions
Cycling Festival & Expo
Cycling Festival & Expo
A full day of cycling events, including group rides, skill workshops, and a showcase of the latest gear and technology.
A full day of cycling events, including group rides, skill workshops, and a showcase of the latest gear and technology.
Start:
July 28, 2025
End:
July 28, 2025
Location:
Times Sq., NYC
What we did
Cycling Festival & Expo was a full-day celebration of everything on two wheels — a vibrant mix of rides, innovation, community, and culture. From demo zones and tech showcases to group rides and expert talks, the event brought cyclists, brands, and creators together. It was more than a festival — it was the heartbeat of the cycling world in one place.
What we did
Cycling Festival & Expo was a full-day celebration of everything on two wheels — a vibrant mix of rides, innovation, community, and culture. From demo zones and tech showcases to group rides and expert talks, the event brought cyclists, brands, and creators together. It was more than a festival — it was the heartbeat of the cycling world in one place.
Event overview
Type of event: Festival & Expo.
Distance options (group rides): 10km, 25km, and 50km.
Difficulty level: All levels.
Terrain: Flat city loops and park trails.
Participants: 1,200+ attendees including riders, exhibitors, families, and industry pros.
This dynamic event offered something for everyone — whether you ride daily, race competitively, or just love the culture.
Type of event: Festival & Expo.
Distance options (group rides): 10km, 25km, and 50km.
Difficulty level: All levels.
Terrain: Flat city loops and park trails.
Participants: 1,200+ attendees including riders, exhibitors, families, and industry pros.
This dynamic event offered something for everyone — whether you ride daily, race competitively, or just love the culture.
Schedule
9:00 AM: Festival opens — expo halls, test rides, and workshops begin.
10:00 AM: 50km community ride departs.
11:00 AM: 25km social ride departs.
12:00 PM: Kids’ cycling games and 10km fun loop.
1:00 PM – 5:00 PM: Live talks, bike demos, tech previews, food court open.
6:00 PM: Closing party with music and giveaways.
9:00 AM: Festival opens — expo halls, test rides, and workshops begin.
10:00 AM: 50km community ride departs.
11:00 AM: 25km social ride departs.
12:00 PM: Kids’ cycling games and 10km fun loop.
1:00 PM – 5:00 PM: Live talks, bike demos, tech previews, food court open.
6:00 PM: Closing party with music and giveaways.
Route details
Optional group rides gave attendees a chance to explore, connect, and test gear in real-time:
10km Route: Family-friendly loop through nearby park paths.
25km Route: Social group ride with pace leaders and scenic stops.
50km Route: Extended city ride for enthusiasts and demo riders testing performance bikes.
What participants enjoyed
Bike demo zones: Test rides with the latest road, gravel, and e-bikes.
Gear & tech expo: New releases, custom gear, and interactive displays.
Workshops & panels: Topics from bikepacking to maintenance to cycling safety.
Food & chill area: Local vendors, shaded seating, and community vibes all day.
Highlights
Sneak previews of unreleased cycling gear and prototypes.
Engaging talks by pro riders, mechanics, and adventure cyclists.
Kids’ zone with games, mini races, and safe riding lessons.
Awards and recognition
Best bike Innovation selected by audience vote. Top demo rider for most test rides completed. Community connector award for standout local cycling advocate.
Optional group rides gave attendees a chance to explore, connect, and test gear in real-time:
10km Route: Family-friendly loop through nearby park paths.
25km Route: Social group ride with pace leaders and scenic stops.
50km Route: Extended city ride for enthusiasts and demo riders testing performance bikes.
What participants enjoyed
Bike demo zones: Test rides with the latest road, gravel, and e-bikes.
Gear & tech expo: New releases, custom gear, and interactive displays.
Workshops & panels: Topics from bikepacking to maintenance to cycling safety.
Food & chill area: Local vendors, shaded seating, and community vibes all day.
Highlights
Sneak previews of unreleased cycling gear and prototypes.
Engaging talks by pro riders, mechanics, and adventure cyclists.
Kids’ zone with games, mini races, and safe riding lessons.
Awards and recognition
Best bike Innovation selected by audience vote. Top demo rider for most test rides completed. Community connector award for standout local cycling advocate.
Gallery
Gallery
Gallery
What our people say
What our people say
What our people say
“De 30-min HIIT past perfect in m’n werkweek”
Danielle M.
Freelance UX Designer
“Sterke community en nooit wachten op een rack. Beste gym in de buurt.”
Alex T.
Product Manager
“De coaching is to-the-point en motiverend. 8kg spier erbij in 6 maanden.”
Reema K.
Marketing Consultant
“De 30-min HIIT past perfect in m’n werkweek”
Danielle M.
Freelance UX Designer
“Sterke community en nooit wachten op een rack. Beste gym in de buurt.”
Alex T.
Product Manager
“De coaching is to-the-point en motiverend. 8kg spier erbij in 6 maanden.”
Reema K.
Marketing Consultant
“De 30-min HIIT past perfect in m’n werkweek”
Danielle M.
Freelance UX Designer
“Sterke community en nooit wachten op een rack. Beste gym in de buurt.”
Alex T.
Product Manager
“De coaching is to-the-point en motiverend. 8kg spier erbij in 6 maanden.”
Reema K.
Marketing Consultant
Shape yourself.
Bij Shape Society draait alles om groei van lichaam, mindset én community.
Jouw shape begint hier.
Shape yourself.
Bij Shape Society draait alles om groei van lichaam, mindset én community.
Jouw shape begint hier.
Join us
Shape yourself.
Bij Shape Society draait alles om groei van lichaam, mindset én community.
Jouw shape begint hier.